FormatFlow

Convert JPG to AVIF Online — Optimize Your Images

Cut your image file sizes in half with next-gen AVIF compression. Perfect for web performance, faster page loads, and lower bandwidth costs.

Up to 50% Smaller Files100% Private — No UploadWeb Performance Optimized

How to Convert JPG to AVIF

Optimizing your images to AVIF takes three steps. The converter runs in your browser — no software or command-line tools needed.

  1. 1

    Add your JPG files

    Drag and drop your JPG images into the converter above, or click to browse. You can convert multiple files in batch.

  2. 2

    AVIF encoding

    Your browser encodes each JPG as an AVIF file using the Canvas API's native AVIF support. You'll see the file size reduction for each image in real-time.

  3. 3

    Download optimized files

    Download your AVIF files individually or as a ZIP. Check the compression ratio — you'll typically see 40-60% file size reduction.

JPG vs AVIF — Compression Comparison

Here's what you can expect when converting from JPG to AVIF at equivalent visual quality.

Image TypeTypical JPG SizeAVIF SizeReduction
Product photo (white background)250 KB80-120 KB50-68%
Landscape photograph400 KB150-200 KB50-62%
Portrait / headshot300 KB100-150 KB50-67%
Screenshot with text200 KB100-130 KB35-50%
Infographic / graphic-heavy350 KB150-200 KB43-57%
Thumbnail (small image)30 KB15-20 KB33-50%

Photographic images with smooth gradients see the biggest file size reductions (50-68%). Images with lots of text, sharp edges, or flat colors see smaller but still significant improvements (35-50%).

Why Convert JPG to AVIF?

Page speed directly impacts user experience, conversion rates, and search engine rankings. Google uses Core Web Vitals — including Largest Contentful Paint (LCP) — as ranking factors. Images typically account for 50-70% of a page's total weight, making image optimization one of the highest-impact improvements you can make.

AVIF compression produces files approximately 50% smaller than JPG at the same visual quality. For a website with 20 images averaging 200 KB each (4 MB total), converting to AVIF reduces that to roughly 2 MB — cutting page load time significantly.

The savings compound at scale. An e-commerce site with 10,000 product images saves terabytes of bandwidth monthly by serving AVIF. A blog with image-heavy articles loads noticeably faster. Any website where images are a significant portion of page weight benefits from AVIF conversion.

AVIF is now supported by all major browsers: Chrome (since version 85), Firefox (93), and Safari (16). With over 95% of web users on supported browsers, AVIF is ready for production use with a JPG fallback for the remaining edge cases.

Frequently Asked Questions

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